Thursday, November 6, 2014

Summery of Chapter 7 - The Great Soberer:

Starting in the seventeenth century, there was one drink that was capable of supporting commerce and global economies. The great soberer; coffee. Originating in Arabia, the drink started to gain attention with its ability to quench thirst while not being possible contaminated. This made it an intimidating rival to beer. Many new commercial ideals about how to appear during business were consequentially created. One being the promotion of awareness instead of being slightly intoxicated for work. This idea was more associated to the business and scientific fields. Thus giving rise to those types of innovative jobs in the economy. By the eighteenth century, coffee had found its way from the hands of the Arabic, to the Dutch, and French. During its travel, coffee met many who opposed its arrival. One such example would be in Europe. Religion at the time was opposed to coffee, thinking it evil, and those who drank it to be dammed to do so. However, that view on the consumer item changed when Pope Julius VIII tried the drink before his passing. His reaction to its splendid taste was so vibrant, that he changed the christian's view on the beverage forever. This commodity, has had one of the greatest impacts on society that has shaped the world until common day. 




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