Thorstein Bunde Veblen
Cato, Wisconsin
Born July 30, 1857
Statement of Qualifications:
I am the greatest American of the Gilded Age because I had a lasting impact on the literary culture of the Gilded Age with my social observations of the leisure class. Within my social and economic commentaries I coined the phrases "conspicuous consumption" and "pecuniary emulation", which are now widely used. I also introduced the idea of evolutionary economics into America with my 1898 essay ‘Why is economics not an evolutionary science?’ which has helped Americans understand how economy behaves.
Summary:
I have been a leading figure in current social critique and study. While working as an instructor at the University of Chicago I wrote my first book, The Theory of the Leisure Class in 1899. In this novel I observed the modern affluent division of American society. My basis evaluation of how human characteristics such as greed, pride, selfishness, motivate modern society, economy, and business opened American's eyes to what is transpiring within society today. This was one of many enlightening novels that I have published throughout my years spent as a professor. In my essay, 'Why is economics not an evolutionary science?’, written in 1898, I brought the idea of evolutionary economics, with my pre-understanding of biological theory from my schooling, to Modern America in as a more humanistic way of looking at how the economy changes with the whims of the affluent and powerful. I am know for inventing the term “conspicuous consumption” to describe the class or prestige driven consumption seen in today's higher society.
Professional Experience:
1896-1904: Instructor at University of Chicago
1906-1909: Worked as a associate professor at Standford University
1911-1918: Lectured at the University of Missouri
1918-1919: Worked in the editorial staff of The Dial, a literary and political magazine. During this time I wrote a series of articles, “The Modern Point of View and the New Order”, and later published these articles in book form as The Vested Interests and the State of the Industrial Arts.
Major Accomplishments:
1899: Wrote my first book, The Theory of the Leisure Class, that applied the concept of Darwin's evolutionism to our modern economics.
1904: Published my second book, The Theory of Business Enterprise, in which I expanded upon the contrast between business, the making of profit, and industry, the making of goods.
1917: Published An Inquiry into the Nature of Peace and the Terms of Its Perpetuation creating an international following of the ideas purposed in my novel, competitive demands in business stimulate modern war while peace brings an end to the rights of ownership.
References:
Herbert Spencer: Philosopher, evolutionist, and prominent author of numerous sociological novels
William Graham Sumner: One of my graduate professors at Yale University and one of the major founders of the science of sociology in America
Edward L. Youmans: Scientific publications author and founder of the Popular Science magazine
Addendum:
The following excerpt from my novel, The Theory of the Leisure Class, 1899, is taken from material that demonstrates the idea of conspicuous consumption in the leisure class:
Unproductive consumption of goods is honourable, primarily as a mark of prowess and a perquisite of human dignity; secondarily it becomes substantially honourable in itself, especially the consumption of the more desirable things. The consumption of choice articles of food, and frequently also of rare articles of adornment, becomes tabu to the women and children; and if there is a base (servile) class of men, the tabu holds also for them. With a further advance in culture this tabu may change into simple custom of a more or less rigorous character; but whatever be the theoretical basis of the distinction which is maintained, whether it be a tabu or a larger conventionality, the features of the conventional scheme of consumption do not change easily. When the quasi-peaceable stage of chattel slavery, the general principle, more or less rigorously applied, is that the base, industrious class should consume only what may be necessary to their subsistence. In the nature of things, luxuries and the comforts of life belong to the leisure class. Under the tabu, certain victuals, and more particularly certain beverages, are strictly reserved for the use of the superior class.
Bibliography:
Francis S., Pierce. "Veblen, Thorstein." Britannica Biographies (2012): 1. History Reference
Center. Web. 24 Jan. 2016.
"The Theory Of The Leisure Class, Chap 7." Theory Of Leisure Class, Chap 7 (2009): 1. History Reference Center. Web. 24 Jan. 2016.
"New Attitudes Toward Wealth." Ushistory.org. Independence Hall Association. Web. 24 Jan. 2016.